Assessment about the tailoring of your organisation’s products, services and communication to your key customers
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Which department in your organisation is in charge of tailoring the communication and product line to your key audience?
Is there one clear written-down audience segmentation that is shared by the whole company?
What do you think about the following statement:
The customer is always right
Are millennials and post-millennials part of your key customer audience?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.
Is the communication and products tailored specifically to the millennials and the post-millennials’s needs and values?
This response will be awarded full points automatically, but it can be reviewed and adjusted after submission.