SDG Series

A dialogue series about the SDGs for individuals and companies – A collaboration between Shift Eco & The Umbrella Institute

The core of the SDG Series

Answering the following questions and many more:

  • / What are the Sustainable Development Goals (SDGs)?
  • / Who is using them and for what?
  • / What is allowed?
  • / How are they used best?
  • / Publications and links of relevance will be shared

You are welcome to contact us with questions, comments, and interests in relation to the SDGs via
namrata(AT) or amt(AT)


Episode 5: Quality Education, SDG 4
Being edited for you…

Episode 6: Gender Equality, SDG 5
In the making…


Namrata and Anne Marie shared a passion for discussing what sustainable development is, and how action should be taken with our time and through our work.

The collaboration came as a natural extension of our discussions, and we welcome all your comments, questions, and ideas for making the episodes better along the way.

What are the Sustainable Development Goals?

The Umbrella Institute sdg sprint

The Sustainable Development Goals or Global Goals or SDGs were developed by the United Nations and launched in 2015. The SDGs were adopted by 193 countries that committed to work on solving the global issues with their mandate and report yearly on progress.

The Sustainable Development Goals consist of

17 Goals – 169 Targets – 232 Indicators

What can you do with the SDGs?

Companies and individuals have specific goals, visions, and missions matching their values. No entity is exactly like another. Therefore, there might be particular SDGs that stand out as more relevant than others.

Working with the SDGs does not necessarily mean working with all 17 goals and their targets. But since the SDGs are interconnected, perhaps starting with 2 or 3 goals, often naturally leads to interest in some of the other goals. For businesses, it is commonly seen that they have a set of primary goals that they work strategically with and a set of supporting goals that they work with to support communication on specific initiatives, projects, or partnerships.

Non-binding tools for innovation, culture, and communication

It is voluntary or non-binding to work with the SDGs. What does that mean?
The SDGs do not come with a set of rules to how you use them, or a minimum effort you have to put into them. You and your team can use the SDGs to drive your company culture, projects, corporate responsibility initiatives, the R&D and sales efforts. Most companies use the SDGs as a guide to tackle the issues in the surrounding society and to shed light on business opportunities.

Follow the SDG Series and be introduced to examples, good practices, and ways for you and your team to implement and strategically work with the Sustainable Development Goals to guide your personal and corporate development towards a greater common good.