Documentary WHY PLASTIC? -The Recycling Myth

Documentary WHY PLASTIC? -The Recycling Myth

Celebrating Global Recycling dat with a screening of WHY PLASTIC? The Recycling Myth at Firetti Contemporary in Dubai

MARCH 2022

In collaboration with The Why Foundation, Firetti Contemporary, and Co-Creating the Future, The Umbrella Institute screens  “WHY PLASTIC? – The Recycling Myth
It is a documentary that highlights the global systemic challenges of plastic waste. It showcases how the entire system has holes that need to be closed for recycling to be a viable solution to the current waste situation.

WHY PLASTIC? – The Recycling Myth is a three-part documentary series that will bust the myths and misinformation, taking a closer look at what is fact and what is fiction. Each film focuses on a different aspect of plastic pollution: Recycling, Human Health, and The Industry.

The Why believe that civic education is a critical step in addressing social issues and effecting change. A documentary film is a powerful tool, helping to convey important information and spread knowledge. WHY PLASTIC? will help to create a nuanced, factual debate around plastic pollution and the problems connected to it, such as the climate crisis, environmental justice, and public health.


  • / Introduction & Welcome by Mara Firetti, Owner of Firetti Contemporary
  • / Context and reasons for showing the documentary: Business behavior & Systemic change by Anne Marie Thodsen, The Umbrella Institute
  • / Overview of the collaborating partners behind WHY PLASTIC? The Recycling Myth by Mette Hoffmann-Meyer, CEO & Executive Producer, The Why Foundation
  • / 50-minute documentary WHY PLASTIC? The Recycling Myth
  • / Brief discussion about systemic gaps, business opportunities & the need to break down silos and work together to create the solutions that will change the waste management issues of our day
  • / Comments, Insights, Questions and Answers by and from the audience

The screening takes place on
Friday at 6 pm on the 18th of March, 2022 at
Firetti Contemporary, Alserkal Avenue, Street 8, Unit 29, Al Qouz, Dubai
To attend the viewing please RSVP here.