Social entrepreneur support

Sustainability advice and ESG guidance is part of The Umbrella Institute’s core services

As part of our community development efforts, we support startups with their strategic sustainable business model (triple bottom line impact, People Planet & Profit) and ensure that they adopt sustainability from the very beginning.

Why is awareness a continued effort?

Community development and awareness on environmental, social, and long-term business resilience matter greatly to The Umbrella Institute. Sustainability isn’t only for non-profits and governments. Sustainability is a much sought-after business capability that enables
long-term resilience,
flexible mindset,
heightened innovation,
creative thinking skills
ability to spot business opportunities and
inclusive people management

Advising startups on triple bottom line topics means equipping them with the tools to flourish, distinguish themselves from the competition, cut costs, focus on value creation and not least sustainability is an amazing challenge to build a high-performing culture around.

Companies of the future think sustainability

Over the years we have partnered with several entities for sharing knowledge and giving advice to their startups and incubatees.

Sustainability advisory ESG metrics and disclosure diversity inclusion culture performance the umbrella institute

Igniting the passion for sustainability early on enables startups to solve global challenges with big business potential

One example is UniPreneur, a UAE initiative that enables university student entrepreneurs to meet the investors and partners that will enable their success. However, amazing products and innovative services are not always enough. – Telling the story behind the startup’s vision for the future impacts the ability to attract investments and secure partnerships, that allow it to scale at the right time.

Social entrepreneurs and traditional entrepreneurs build their companies differently:
Social entrepreneurs see a (global) challenge and build a company around solving that challenge.
While traditional companies have a service or product they wish to sell, and then they send it out to the market.

globally between 5 -10% of companies are social enerprises but that number is rapidly increasing

Looking at the Sustainable Development Goals, social entrepreneurs have the ability to create companies around the mentioned global challenges while being profitable. Therefore ‘do good’ for the society and the environment and also ‘do well’ on the financial bottom line.

When advising, we focus on incorporating sustainability into the core business strategy, and ensure open and transparent communications internally and externally

TUI currently guides startups from
India, Saudi Arabia, Bahrain, UAE, Denmark, Germany, UK & Norway

Our advisors are social entrepreneurs, business advisors, financial advisors, investors, government authorities, and communications strategists with longstanding experience working with startups.

Social Entrepreneurship Ecosystem

Knowledge transfer, inspiration, and guidance on the complex trade-offs of business sustainability are included in the startup package.

In the TUI Social Entrepreneurship Scheme (TSES) we regularly take in new startups that wish to be guided on their path to

  • Creating an internal culture around sustainability
  • Communicating the facts and figures externally to investors, partners and customers

Visit the TSES-page to learn more about how you can benefit from our guidance